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PIN.ca – Business Valuation & Intangible Asset Valuation | Edmonton, Alberta

Court-Accepted, Case-Law-Backed Business Valuations

Eric Jordan, CPPA - International Business Valuation Specialist

Business Valuation Is Not Accounting

Accounting reports the past; business valuation withstands present scrutiny.

Traditional reports use accounting templates, but modern value stems from intangibles systems, relationships, positioning, risk, operational reality often 90% of a private business's value.

Many valuations fail CRA audits, litigation, financing, or disputes because math alone isn't enough.


Why Most Valuations Collapse Under Scrutiny

Most fail due to unidentified intangibles, unmeasured value drivers, or undefendable conclusions.

In a global economy where 68% of wealth is intangible, traditional models are incomplete.


Merit-Based & Evidence-Driven Business Valuation

“We provide business valuations in Canada based on demonstrated performance and measurable assets,
not assumptions or labels. Results, risk, and replicability determine value.”


Built for Cross-Examination in Edmonton, Alberta

Cross-examination tests valuations. If not explainable, defendable, and evidence-backed, they fail in court, CRA, litigation, or financing.

PIN.ca valuations are pressure-proof from the start.


The PIN.ca Forensic Valuation Methodology

Eric Jordan 25 Factors Affecting Business Valuation™
Replaces goodwill guesswork with structured analysis of value drivers.

5 Senses Inspection Report™
Desk valuations fail; forensic inspections provide observed facts for unchallengeable evidence.

Together, they create a forensic record of reality.


Proven in Court, Audit, and Real Markets

  • Accepted in Canadian litigation under cross-examination
  • 20+ CRA-accepted reports without pushback
  • 10-year validation: 2016 valuation sold at exact value; buyer returned for exit
  • Informed by 43 Canadian judicial decisions

“Under cross-examination, Eric Jordan’s valuation shone brightly and withstood scrutiny.”


Who Uses PIN.ca Valuations

  • Business owners
  • Lawyers and self-litigants
  • Accountants seeking defensible support
  • Lenders and private financiers
  • Buyers and sellers
  • Shareholders in dispute
  • Cross-border clients

Hire a Business Valuation Specialist in Canada, Not a Generalist

Serious outcomes demand specialists, not templates. For business valuations that survive scrutiny in CRA audits or Canadian courts, choose differently.

PIN.ca: Business Valuations Built for Reality.

Dive Deeper into Our Forensic Business Valuation Approach
CALL ERIC JORDAN NOW (TOLL-FREE)