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PIN.ca | Business Valuation Questions & Answers (Canada 2025) Eric Jordan, CPPA

Court-Accepted, Case-Law-Backed Business Valuations

Eric Jordan, CPPA - International Business Valuation Specialist

Introduction

When you need to know what your business is worth and you need that number to stand up in court, in negotiations, or under review you don’t want guesswork.

I’m Eric Jordan, CPPA, an International Business Valuation Specialist with nearly three decades of experience valuing companies across Canada and beyond. Most of the valuations I do are for small and mid-sized privately owned businesses, but I’ve also completed valuations running into hundreds of millions of dollars.

My background combines real-world business ownership, advanced valuation methodology, and the use of AI-assisted documentation to locate and compile supporting case law legal precedents that help prove and defend your business’s value when it counts most.

Q&A

Common questions about business valuation.

Usually, within about 15 minutes of our first conversation, I can give you a ballpark estimate and a quote for a complete, defensible valuation or appraisal.

Think of it like this: You wouldn’t trust a pilot who’s never flown a plane, a surgeon who’s never held a scalpel, or an art restoration specialist who’s never touched a real canvas. Valuing a business is no different; hands-on ownership/operational experience matters.

Every valuation is grounded in the 25 Factors Affecting Business Valuation framework purpose, financial performance, risk, scalability, systems, market position, management capability, opportunity, and sustainability.

AI documents the proof it helps identify and compile relevant case law and precedents that support the valuation.

Most valuations are completed within 10 business days, depending on complexity and information availability.

Fees typically range from $1,500 to $15,000, with an average near $3,500 for many private businesses.

We can start with a preliminary assessment. If you proceed later, this work rolls into the full report.

Credible, experience-based, and defensible designed to withstand professional, financial, or legal review.

Yes. We deliver Sharia-compliant valuations aligned with Islamic finance principles, with the same transparency and evidentiary documentation as all reports.

Foundation & Methodology

Core principles behind Eric Jordan’s 25 Factors & 5 Senses methodology.

The 25 Factors and 5 Senses reflect Canadian practice around fair market value, covering both tangible and intangible assets in a way that’s practical and defensible.

The framework captures value beyond formulas, including trust, management, and market presence.

Strengthen intangibles (loyalty, management capability, systems). The 5 Senses approach creates a practical roadmap.

Consistent earnings, management strength, customer loyalty, scalability all weighed within the 25-Factor framework.

Valuation Process & Preparation

What’s involved, timing, cost, and how to prepare.

Typical turnaround is 10 days to 2 weeks, after collecting financials and background information.

Generally $1,500–$15,000; many average about $3,500.

3–5 years of financials/tax, ownership structure, key customer/supplier info, and major agreements.

Normalize financials, adjust owner compensation to market, separate personal expenses, and document non-recurring items.

Valuation Details & Industry Context

Multiples, projections, comparables, and operational factors.

Varies by sector, size, growth, and risk. Normalize earnings and anchor to qualitative risk.

Yes when supportable with evidence-based assumptions.

Private comparables can be opaque; triangulate with normalized financials and qualitative factors.

Negotiation & Risk Assessment

Resolving price gaps and surfacing hidden risks.

A structured, evidence-based valuation creates a shared factual baseline; earn-outs can bridge gaps.

Owner dependence, customer concentration, legal issues, outdated assets systematically identify and address them.

Financing & Succession

Using a valuation for capital and planning smooth transitions.

Yes decision-makers look for clear methodology, credible assumptions, and fit-for-purpose reporting.

Buy-ins, buyouts, and transitions benefit from transparent, well-supported valuations to reduce disputes.
Click to CALL ERIC JORDAN NOW TOLL FREE: 877-355-8004