Experience

Fee Range: $1,500 - $15,000  ·  Basic Average: $3,500

This Is Your Captain Speaking:

  1. Pilots: No airline would certify a pilot based solely on classroom and simulator training without extensive real-world flying experience.
  2. Surgeons: No hospital would allow a doctor to perform surgeries based solely on theoretical knowledge without years of hands-on surgical training.
  3. Art Restorers: No family would entrust a valuable heirloom to someone without substantial experience in art restoration.

Private Business Wealth

Business Valuators: Why would private business owners place that “SACRED TRUST” in the hands of a Business Valuator without “Hands ON” Intangible Asset Experience gained by owning and operating a competitive private business for a very long time.

TRUST HANDS ON EXPERIENCE.

NECESSARY for your pilot, surgeon, million dollar art restoration, and your business valuator.

Experience sets the tone. Tone gives a wider perspective for weighing assets at “fair market value” as required by the Canada Income Tax Act and the CRA Policy Paper. Only an experienced listener possesses the empathetic skills to pick up on tone. This helps the entrepreneurial valuator to choose what follow-up questions need to be asked next.

The Gut–Brain Relationship & Intuition

I read an article on the gut–brain relationship and then I did some extensive research. It seems there is a very good reason why I should insist that anyone using the Eric Jordan “25 Factors Affecting Business Valuation” methodology have 10 years or more of competitive private, hands-on owner–operator experience — and running a regulated profession generally would not count.

Reference article: The Mystery of Intuition – Where Gut Feelings Really Come From

The Research Was Conclusive

Top 5 Studies Supporting Eric Jordan’s 10+ Years Experience Requirement

Eric Jordan’s emphasis on at least 10 years of hands-on business owner–operator experience for mastering the 25 Factors in business valuation aligns with a robust body of research on expertise development.

This work highlights how intuition—crucial for identifying, measuring, and valuing intangibles like processes, culture, and innovation—emerges from deliberate practice and accumulated pattern recognition, often requiring a decade or more of immersive, domain-specific exposure.

Regulated Professions Are Not Competitive Free Markets

Experience in highly regulated fields—such as law, accounting, medicine, chartered business valuation, engineering, and other licensing-controlled professions—does not qualify as relevant owner–operator experience for mastering private-business valuation.

Why? Because regulated professions operate in protected environments where:

  • Prices are controlled or standardized
  • Processes are mandated
  • Market entry requires licensing, not competition
  • Intangible assets behave differently
  • Failure risk is artificially reduced
  • The market does not punish poor decisions the same way it does in private enterprise

These fields simply do not expose practitioners to the competitive pressures, entrepreneurial risks, resource-scarcity decisions, or real-world survival challenges that define the Canadian private business landscape.

Below, I outline the five most influential studies (selected for empirical rigor, citation impact, and direct relevance to managerial/business decision-making). These build on the Epoch Times article’s themes of experience-driven pattern recognition and unconscious gestalt, providing scientific backing for why novices can’t reliably handle the holistic judgments in Jordan’s methodology.

Top 5 Studies

  1. Ericsson, K. A., Krampe, R. T., & Tesch-Römer, C. (1993).
    The role of deliberate practice in the acquisition of expert performance. Psychological Review, 100(3), 363–406.
    This seminal study analyzed violinists, pianists, and other performers, finding that elite expertise demands ~10,000 hours (roughly 10 years of full-time deliberate practice), far beyond mere experience. In business contexts, it underscores how valuers need sustained, focused immersion to build the adaptive skills for weighing intangibles—raw years alone don’t suffice without intentional refinement.
  2. Klein, G. A. (1993).
    A recognition-primed decision (RPD) model of rapid decision making. In Decision Making in Action: Models and Methods (pp. 138–147). Ablex Publishing.
    Based on observations of firefighters and military experts, Klein’s model shows intuitive decisions arise from pattern matching against a vast experiential repertoire, typically built over 8–12 years in high-stakes domains. For business valuation, this supports Jordan’s threshold: only seasoned operators can intuitively spot “mismatches” in intangible assets without exhaustive analysis.
  3. Hodgkinson, G. P., Sadler-Smith, E., Sinclair, M., & Ashkanasy, N. M. (2009).
    Expertise-based intuition and decision making in organizations. Journal of Management, 35(4), 1025–1050.
    This integrative review demonstrates that managerial intuition—key for strategic judgments like valuations—roots in 10+ years of domain-specific experience, enabling rapid, accurate assessments of complex, ambiguous scenarios. It directly correlates with Jordan’s need for operator tenure to avoid biases in intangible weighting.
  4. Dane, E. L., & Pratt, M. G. (2007).
    Exploring intuition and its role in managerial decision making. Academy of Management Review, 32(1), 33–54.
    This framework posits intuition as an experiential “shortcut” that matures after ~10 years of reflective practice, improving accuracy in novel business problems (e.g., valuing unquantifiable assets). It echoes the article’s gestalt processes, validating why Jordan mandates veteran-level insight over theoretical knowledge.
  5. Upton, N., & Teal, E. J. (2003).
    Toward deliberate practice in the development of entrepreneurial expertise: The all-too-human orienteer. In Advances in Entrepreneurship, Firm Emergence and Growth, 6, 99–127.
    This empirical study of small business owners reveals that expert-level pattern recognition and intuitive risk assessment emerge after 10–15 years of iterative, feedback-driven operations. It bolsters Jordan’s model by showing how this tenure transforms vague “gut feelings” into reliable valuation tools for intangibles like scalability and market fit.

These studies collectively affirm that Jordan’s 10-year bar isn’t arbitrary — it’s the empirical sweet spot for forging the intuition needed to transcend formulaic appraisals.

10 Additional Studies Supporting the 10+ Year Requirement

There are numerous additional studies beyond the initial five that reinforce the necessity of extensive, domain-specific experience—typically 10 years or more—for developing the intuitive expertise required in Eric Jordan’s 25 Factors methodology.

These studies emphasize how prolonged deliberate practice and experiential learning foster pattern recognition, rapid decision-making, and accurate assessment of intangibles (e.g., cultural fit, innovation potential, or operational risks in business valuation). They build on themes like the “10,000-hour rule” and the transition from analytical to intuitive processing, validating why Jordan’s threshold ensures appraisers can holistically weigh non-quantifiable assets.

Regulated Professions Are Not Competitive Free Markets (Revisited)

Again: experience in highly regulated fields—such as law, accounting, medicine, chartered business valuation, engineering, and other licensing-controlled professions—does not qualify as relevant owner–operator experience for mastering private-business valuation.

Selected Additional References (Sample of the 10)

  • Dreyfus, H. L., & Dreyfus, S. E. (1986). Mind over Machine: The Power of Human Intuition and Expertise in the Era of the Computer. Free Press.
  • Ericsson, K. A. (2006). The influence of experience and deliberate practice on the development of superior expert performance. In The Cambridge Handbook of Expertise and Expert Performance. Cambridge University Press.
  • Kahneman, D., & Klein, G. (2009). Conditions for intuitive expertise: A failure to disagree. American Psychologist, 64(6), 515–526.
  • Burke, L. A., & Miller, M. K. (1999). Taking the mystery out of intuitive decision making. Academy of Management Executive, 13(4), 91–99.
  • Sonnentag, S., & Kleine, B. M. (2000). Deliberate practice at work: A study with insurance agents. Journal of Applied Psychology, 85(5), 703–715.
  • Macnamara, B. N., Hambrick, D. Z., & Oswald, F. L. (2014). Deliberate practice and performance in music, games, sports, education, and professions: A meta-analysis. Psychological Science, 25(8), 1608–1618.
  • Hammond, K. R. (1996). The foundations of cognitive consistency: Coherence and correspondence. Psychological Review, 103(3), 585–606.
  • Shanteau, J. (1992). Competence in experts: The role of task characteristics. Organizational Behavior and Human Decision Processes, 53(2), 252–266.
  • Agor, W. H. (1986, 1989). Research on intuitive decision making among top executives, emphasizing 10–20 years of domain immersion.
  • Avolio, B. J., et al. (2010). Estimating the direct and indirect impact of transformational leadership on job satisfaction and intention to quit. The Leadership Quarterly, 21(3), 430–452.

These studies collectively deepen the empirical foundation for Jordan’s approach, showing that 10 years isn’t a barrier but a proven pathway to the intuition that captures the importance and value of intangible assets that form 80%+ of a business’s hidden value.

Who Values the Biggest Companies?

Venture Capitalists are the valuers of the biggest companies in the world. Think Peter Thiel.

Neither Peter Thiel, Elon Musk nor any of the other top 150 Venture Capitalists in the world are accountants or real estate agents.

The biggest and best companies in the world are not trusting accountants or realtors for valuation purposes; WHY WOULD YOU?

Trust your local accountant who sticks to accounting. That is who we depend upon to start your valuation process. Of the 200,000 honest, hard working, professional accountants in Canada; less than 1% suggest they can do business valuations.

“None of the top 150 valuators in the world are accountants.”
The top business valuators in the world are Venture Capitalists like Elon Musk, Peter Thiel, and our Canadian example Mark D. Wiseman.


Eric Jordan, CPPA

INTERNATIONAL BUSINESS VALUATION SPECIALIST

Recognized Expert Witness in one of the toughest jurisdictions in Canada.

877 355 8004  |  pindotca@gmail.com