Valuation Menu

What is Your Business Actually Worth?

Defensible Fair Market Value Reports in Just 10 Days - Basic Flat Fee $3,500

Eric Jordan, CPPA

Business Valuation for Dispute Resolution, Litigation, and Fair Market Value in Canada

Over 95% of business disputes are resolved without going to court.
We provide the valuation data that makes fair, timely settlements possible.

At PIN.CA, we recognize that most business owners, shareholders, and stakeholders want a clean exi -not years of litigation. Traditional accounting-based valuations often fail to capture the real drivers of value, particularly intangible assets that determine how a business actually performs in the marketplace.

Our methodology bridges formal valuation standards, including current and emerging CBV guidelines, with real-world operational reality. The result is defensible Fair Market Value conclusions that support resolution rather than fuel conflict.


1. Collaborative Valuation for Dispute Resolution

Our primary service, designed for the 95% who want to settle, move forward, and protect capital.
Instead of opposing experts battling over spreadsheets, we facilitate a transparent, stakeholder-focused valuation process. Using the 25 Factors Affecting Business Valuation together with the 5 Senses Inspection Report, we identify and document both tangible and intangible assets that are routinely overlooked in conventional reports.

What this delivers:

  • Clarity: A shared, evidence-based understanding of value
  • Credibility: Intangible assets identified, measured, and explained in plain language
  • Momentum: Valuations completed quickly to keep negotiations moving

Engagement terms:

  • Fixed cost: $3,500 flat fee
  • Timeline: Typically completed within 10 days
  • Framework: Collaborative, documented, and designed to reduce conflict rather than escalate it

This approach is specifically structured to bridge gaps between expectations using objective evidence, not assumptions.


2. Litigation and Court-Directed Valuation Services

For the small minority of cases where court involvement is unavoidable.
When a matter proceeds to litigation, we provide independent, technically rigorous valuation work suitable for judicial scrutiny.

Independent, Court-Directed Valuation

When engaged as a neutral expert, our duty is to the court. We determine Fair Market Value by identifying, measuring, and explaining both tangible and intangible assets using normalized financials and documented operational evidence.


3. Valuation Report Review and Critique

We also act as independent consultants to review existing valuation reports. In this role, our duty is to you alone. We assess reports against accepted valuation standards and guidelines, identify unsupported assumptions, highlight overlooked assets, and clearly explain where methodology diverges from market reality.


Business Valuation Is Not Accounting

Accounting reports the past; business valuation in Canada withstands present scrutiny for CRA, courts, and disputes.

Traditional reports use accounting templates, but modern business value stems from intangible assets like systems, relationships, positioning, risk, and operational reality often 90% of a private business's value.

Many business valuations fail CRA audits, litigation, financing, or shareholder disputes because math alone isn't enough.


Why Most Business Valuations Collapse Under Scrutiny

Most fail due to unidentified intangible assets, unmeasured value drivers, or undefendable conclusions in Canadian courts or CRA reviews.

In a global economy where 68% of wealth is intangible, traditional business valuation models are incomplete.


Merit-Based & Evidence-Driven Business Valuation

“We provide business valuations in Canada based on demonstrated performance and measurable assets,
not assumptions or labels. Results, risk, and replicability determine value.”


Built for Cross-Examination in Canadian Courts

Cross-examination tests business valuations. If not explainable, defendable, and evidence-backed, they fail in court, CRA audits, litigation, or financing.

PIN.ca business valuations are pressure-proof from the start.


The PIN.ca Forensic Business Valuation Methodology

Eric Jordan 25 Factors Affecting Business Valuation™
Replaces goodwill guesswork with structured analysis of value drivers for accurate FMV reports.

5 Senses Inspection Report™
Desk valuations fail; forensic inspections provide observed facts for unchallengeable evidence in CRA and court settings.

Together, they create a forensic record of reality for your business valuation needs.


Proven in Canadian Courts, CRA Audits, and Real Markets

  • Accepted in Canadian litigation under cross-examination
  • 20+ CRA-accepted business valuation reports without pushback
  • 10-year validation: 2016 valuation sold at exact value; buyer returned for exit valuation
  • Informed by 43 Canadian judicial decisions on business valuation

“Under cross-examination, Eric Jordan’s valuation shone brightly and withstood scrutiny.”


Why PIN.CA

  • Focus on resolution first, not procedural escalation
  • Specialized expertise in intangible asset identification and valuation
  • Clear, fixed pricing with no hourly surprises
  • Reports designed to be understood by owners, advisors, opposing parties, and the court

Who Uses PIN.ca Business Valuation Services in Canada

  • Business owners seeking accurate FMV
  • Lawyers and self-litigants in disputes
  • Accountants needing defensible valuation support
  • Lenders and private financiers
  • Buyers and sellers of businesses
  • Shareholders in partnership disputes
  • Cross-border clients requiring Canadian valuations

Hire a Business Valuation Specialist in Canada, Not a Generalist

Serious outcomes demand specialists, not templates. For business valuations that survive scrutiny in CRA audits or Canadian courts, choose differently.

PIN.ca: Business Valuations Built for Reality.

Dive Deeper into Our Forensic Business Valuation Approach
CALL ERIC JORDAN NOW (TOLL-FREE)