PIN.ca – Business Valuation & Intangible Asset Valuation
Court-Accepted, Case-Law-Backed Business Valuations
Eric Jordan, CPPA
International Business Valuation Specialist
I welcome being cross-examined as an expert witness for the court.
Fee Range: $1,500 – $15,000 | Basic Average: $3,500
Business Valuation Is Not Accounting
Accounting reports the past; business valuation in Canada withstands present scrutiny for CRA, courts, and disputes.
Traditional reports use accounting templates, but modern business value stems from intangible assets like systems, relationships, positioning, risk, and operational reality—often 90% of a private business's value.
Many business valuations fail CRA audits, litigation, financing, or shareholder disputes because math alone isn't enough.
Why Most Business Valuations Collapse Under Scrutiny
Most fail due to unidentified intangible assets, unmeasured value drivers, or undefendable conclusions in Canadian courts or CRA reviews.
In a global economy where 68% of wealth is intangible, traditional business valuation models are incomplete.
Merit-Based & Evidence-Driven Business Valuation
“We provide business valuations in Canada based on demonstrated performance and measurable assets,
not assumptions or labels. Results, risk, and replicability determine value.”
Built for Cross-Examination in Canadian Courts
Cross-examination tests business valuations. If not explainable, defendable, and evidence-backed, they fail in court, CRA audits, litigation, or financing.
PIN.ca business valuations are pressure-proof from the start.
The PIN.ca Forensic Business Valuation Methodology
Eric Jordan 25 Factors Affecting Business Valuation™
Replaces goodwill guesswork with structured analysis of value drivers for accurate FMV reports.
5 Senses Inspection Report™
Desk valuations fail; forensic inspections provide observed facts for unchallengeable evidence in CRA and court settings.
Together, they create a forensic record of reality for your business valuation needs.
Proven in Canadian Courts, CRA Audits, and Real Markets
- Accepted in Canadian litigation under cross-examination
- 20+ CRA-accepted business valuation reports without pushback
- 10-year validation: 2016 valuation sold at exact value; buyer returned for exit valuation
- Informed by 43 Canadian judicial decisions on business valuation
“Under cross-examination, Eric Jordan’s valuation shone brightly and withstood scrutiny.”
Ontario Self-Litigant
Who Uses PIN.ca Business Valuation Services in Canada
- Business owners seeking accurate FMV
- Lawyers and self-litigants in disputes
- Accountants needing defensible valuation support
- Lenders and private financiers
- Buyers and sellers of businesses
- Shareholders in partnership disputes
- Cross-border clients requiring Canadian valuations
Hire a Business Valuation Specialist in Canada, Not a Generalist
Serious outcomes demand specialists, not templates. For business valuations that survive scrutiny in CRA audits or Canadian courts, choose differently.
PIN.ca: Business Valuations Built for Reality.
Dive Deeper into Our Forensic Business Valuation Approach