PIN.ca – Business Valuation & Intangible Asset Valuation | Toronto & Ontario

Court-Accepted, Case-Law-Backed Business Valuations

Eric Jordan
Eric Jordan, CPPA
International Business Valuation Specialist
I welcome being cross-examined as an expert witness for the court

Fee Range: $1,500 – $15,000   |   Basic Average: $3,500

877 355 8004 | pindotca@gmail.com

Why Most Business Valuations Fail Under Scrutiny

Most business valuations fail not because the math is wrong, but because the intangibles were never properly identified, measured, or explained.

Globally, intangible assets regularly account for up to 90% of a private business’s true value, yet most valuation reports rely on accounting templates never designed for audit, litigation, or cross-examination. That gap is where deals collapse, financing is denied, and disputes escalate. PIN.ca provides business valuation and intangible asset appraisal services in Toronto and across Ontario, as well as for international cross-border matters.


Cross-Examination Is the Real Test of a Valuation

Cross-examination is judgment day for a business valuation. If a valuation cannot be explained clearly, logically, and defensibly it will not survive:

  • CRA audits
  • Litigation
  • Shareholder disputes
  • Divorce proceedings
  • Expropriation
  • Financing committees
  • Court

Eric Jordan, CPPA, and those trained directly by him bring over 10,000 hours of hands-on business ownership and valuation experience to every engagement. A PIN.ca valuation is built to perform under pressure not just on paper.


What Makes PIN.ca Valuations Different

  • Fair Market Value as defined under Canadian tax law and recognized internationally
  • Case law and court-tested reasoning not valuation theory alone
  • The Eric Jordan 25 Factors Affecting Business Valuation™ methodology
  • The 5 Senses Inspection Report™ capturing operational reality
  • Human judgment, pattern recognition, and anomaly detection
  • 50+ scholarly studies supporting the methodology

Proven in Court, Audit, and Real Disputes

“Under cross-examination, Eric Jordan’s valuation shone brightly and withstood scrutiny.”

Self-Litigant, Ontario, Canada

Beyond Valuation: Accountability & Recovery Analysis

PIN.ca methodology can be used to review situations involving misapplied valuation logic, arbitrarily denied financing, or institutions holding themselves out as valuation authorities without qualification. These situations may create retroactive liability extending 10 years or more.


Who Uses PIN.ca Valuations in Canada

  • Business owners
  • Lawyers and self-litigants
  • Accountants seeking defensible support
  • Lenders and private financiers
  • Shareholders in dispute
  • Buyers and sellers
  • Cross-border clients