Canada-Wide • Court-Ready • Certified CPPA

How to Value a
Canadian Business

Certified business valuation and appraisal by Eric Jordan, CPPA. Defensible Fair Market Value reports for sale, divorce, CRA, litigation, and shareholder disputes delivered across Canada.

$3,500 Flat Fee • No Hourly Surprises
~10 Days Report Turnaround
Eric Jordan, CPPA
Eric Jordan, CPPA
International Business Valuation Specialist • Expert Witness (Canada)
28 years of owner-operator calibrated experience since 1998 • Available 24/7 Canada-wide
$3,500
Flat fee all-inclusive
10 Days
Typical delivery time
28 Yrs
Owner-operator experience
24/7
Available Canada-wide

Valuation and Appraisal Is Our Full-Time Business

No computer program, gross sales rule of thumb, or industry multiple can determine the real value of your business. Valuation and appraisal is what we do and we approach every engagement from four distinct viewpoints to ensure nothing is missed.

Viewpoint 01
Existing Accounting

We take the numbers from your existing accountant and find the real "Normalized Net Income" through a proprietary process. Tax returns are optimized for the CRA not for valuation.

Viewpoint 02
Risk Assessment

We assess risk to the buyer from an insurance perspective lease terms, industry trends, competition, regulation, staffing, succession, and operational vulnerabilities.

Viewpoint 03
Human Capital

We assess the value of the people involved in the business from the owner's irreplaceable role to the depth of the trained workforce that stays after a sale.

Viewpoint 04
Intellectual Property & Proprietary Processes

We identify and estimate the intellectual property and proprietary knowledge that transfers with the business. Change of ownership and management always matters and we measure how much.

Valuations for Every Purpose

⚖️
Litigation Support Appraisals built to survive cross-examination. Expert witness available in Canadian courts.
💍
Divorce & Family Law Fair Market Value reports accepted by family courts across Canada.
🤝
Sale of Business Know what your business is really worth before you list or negotiate.
🏛️
CRA & Tax Planning s.85 and s.86 valuations, estate freezes, and CRA-ready FMV reports.
👥
Shareholder Disputes Defensible valuations for partner buyouts, oppression remedies, and shareholder exits.
🏗️
Expropriation Full enterprise value including goodwill destruction and disturbance damages.

The Intake Conference

This is a 2–3 hour conference call that can include as many stakeholders as required. As no two businesses are the same, the questions will vary. Below are the key areas we will cover.

Important: Once we have all of the information we need via the intake conference, your valuation report will be delivered to you in approximately 10 days. We refer to our certified evaluation as a Value Statement.
  • 1
    Why: What is the purpose of the valuation? Sale, divorce, CRA, dispute, litigation, or succession planning the purpose shapes the analysis.
  • 2
    Who: Value with whom owning and managing the business?
    • Your current value with current ownership and management?
    • Value with a new owner with less experience?
    • Value with a buyer similar to you?
    • Value with an upscale buyer who can build on what you've accomplished?
    • These "who" questions make a significant difference to the final appraisal.
  • 3
    Normalized Net Income: The real earnings figure is seldom what appears in year-end accounting, which is optimized to minimize tax not to reflect true earning power.
  • 4
    Leasehold Improvements: Must be covered whether the building is leased or owned. The right questions must be asked in any comprehensive appraisal.
  • 5
    Hard Assets: Determining fair market value not book value, which has no bearing on what assets are actually worth.
  • 6
    Intellectual Property: Copyrights, proprietary processes, and business operation manuals.
  • 7
    Value of Cash Flow: Calculated by finding the normalized net income and multiplying it by a ratio determined by risk, opportunity, and the intellectual property that supports the ability to produce that cash flow.
  • 8
    Soft Assets: Intellectual property that has fair market cash value outside of the business.
  • 9
    Risk: No appraisal can be completed without properly understanding risk.

Why No Formula Can Replace This Process

No computer program, gross sales rule of thumb, or industry multiple can determine the real value of your business.

Valuation and appraisal is our full-time business and experience is what determines what matters most for your specific situation.

Speak Directly With the Business Valuator

Eric Jordan, CPPA
International Business Valuation Specialist • Expert Witness (Canada)
Toll-free & available 24/7 • Canada-wide • Free consultation
Call Toll-Free Now: 877 355 8004 Email the Valuator
Eric Jordan, CPPA Business Valuator Canada
Eric Jordan, CPPA
Business Valuation Specialist
Expert Witness • Canada