Curiosity or Benchmarking: Valuation FAQs (Canada 2026) | Eric Jordan, CPPA
Court-Accepted, Case-Law-Backed Business Valuations for Current Worth
Curiosity or Benchmarking That Turns Strategic
1How much is my business worth right now
The Intent:
You are not selling, financing, divorcing, or restructuring. You simply want to know where you stand today before something forces your hand.
How I solve it:
I treat this as a full diagnostic valuation, not a transaction valuation. I apply the 25 Factors Affecting Business Valuation across purpose, financial performance, management depth, client quality, scalability, risk, and opportunity.
The 5 Senses Inspection Report anchors the analysis in observable reality so the valuation reflects how the business actually feels, functions, and behaves today, not how it is described.
Experience:
Experience shows that “just curious” valuations often reveal issues owners sense but cannot articulate. After 10–15 years of working with owner-operators, patterns emerge showing when curiosity is actually an early warning signal.
Recognizing that signal requires lived experience, not prompts. See my “Experience” link.
The Result:
You gain clarity about your current position and options before urgency removes choice.
2What would my business sell for today
The Intent:
You want to understand your exit position without committing to a sale or alerting the market.
How I solve it:
I apply the 25 Factors from a buyer’s perspective, emphasizing Factor #6: Utility, Sustainability, and Scalability, Factor #13: Management Capability, Factor #14: Client Base, Factor #5: Liquidity, and Factor #24: Risk.
The 5 Senses Inspection Report simulates what a buyer would see, feel, and question within minutes of exposure to the business.
Experience:
Experience shows that owners consistently overestimate what buyers will ignore. After years of observing buyer reactions, it becomes clear which issues kill deals quietly.
This insight prevents false confidence and bad timing. See my “Experience” link.
The Result:
You receive a realistic view of what the market would pay today, without committing to action.
3How do I know if my business has real value
The Intent:
You want reassurance that the business is more than a job and that it has value independent of you.
How I solve it:
I use the 25 Factors Affecting Business Valuation to test transferability. Real value exists when systems, staff, clients, and processes continue without the owner. Factor #10: Processes and Documentation, Factor #13: Management Capability, Factor #14: Client Base, Factor #6: Scalability, and Factor #24: Risk are decisive.
The 5 Senses Inspection Report confirms whether the business feels stable and repeatable or fragile and personality-driven.
Experience:
After 10–15 years of working with owner-operators, it becomes clear that many businesses feel valuable but are not transferable. Experience teaches how to distinguish pride of ownership from market value.
This distinction protects financial futures. See my “Experience” link.
The Result:
You gain a clear answer as to whether your business represents transferable wealth or personal employment.