Bankruptcy or Insolvency: Valuation FAQs (Canada 2026) | Eric Jordan, CPPA
Court-Accepted, Case-Law-Backed Business Valuations for Bankruptcy
Bankruptcy or Insolvency
1How is a business valued in bankruptcy
The Intent:
You are facing financial distress and need to understand what the business is actually worth in this context. Decisions made here affect creditors, owners, employees, and sometimes personal liability.
How I solve it:
I apply the 25 Factors Affecting Business Valuation to determine whether the business has value as a going concern or only in liquidation. I focus on Factor #4: Return on Investment, Factor #5: Liquidity, Factor #7: Cost of Liquidation, Factor #14: Client Base, and Factor #24: Risk.
The 5 Senses Inspection Report is critical in insolvency because it reveals whether operations are still functional, staff are engaged, and customers remain loyal, or whether the business is already hollowed out.
Experience:
Bankruptcy valuations are where inexperience causes the most harm. After 10–15 years of observing distressed businesses, it becomes clear that financial statements lag reality. Experienced judgment is required to recognize when value still exists and when it has already evaporated.
This is the same level of responsibility we demand from professionals who handle lives or livelihoods. See my “Experience” link.
The Result:
You receive a valuation that reflects economic reality, guiding better decisions for restructurings, proposals, or orderly wind-downs.
2Is a business worth more as a going concern or liquidation
The Intent:
You need to know whether it is better to keep operating the business or shut it down and sell the assets. This decision has irreversible consequences.
How I solve it:
I use the 25 Factors to compare going-concern value against liquidation value. Factor #6: Utility, Sustainability, and Scalability, Factor #7: Cost of Liquidation, Factor #14: Client Base, and Factor #24: Risk are decisive here.
The 5 Senses Inspection Report helps determine whether operations can realistically be stabilized or whether deterioration has passed the point of recovery.
Experience:
Only experience reveals how quickly value collapses once confidence is lost. After years of watching businesses cross that invisible line, it becomes clear when continuation preserves value and when it destroys it.
This judgment cannot be automated or outsourced. See my “Experience” link.
The Result:
You gain a clear, evidence-based recommendation that supports creditor negotiations and strategic decision-making.
3How do creditors determine business value
The Intent:
You want to understand how creditors view your business so you can anticipate their actions and negotiate intelligently.
How I solve it:
Creditors implicitly apply many of the 25 Factors, even if they never name them. I make those factors explicit, focusing on Factor #5: Liquidity, Factor #4: Return on Investment, Factor #7: Cost of Liquidation, and Factor #24: Risk.
The 5 Senses Inspection Report provides tangible evidence of operational viability or decay, which strongly influences creditor confidence.
Experience:
After years of working alongside lenders, trustees, and restructuring professionals, patterns become clear. Creditors trust valuations that reflect operational reality, not optimism or panic.
This insight comes only from long exposure to distressed situations. See my “Experience” link.
The Result:
You understand how creditors assess value, allowing you to engage from a position of knowledge rather than fear.