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Eric Jordan – Business Valuation Specialist

What is the fair market value of my business?

You want a realistic value before you go to market so you can price correctly, prepare for due diligence, and avoid leaving money on the table.

  • Willing buyer/seller standard
  • CRA-accepted FMV definition
  • Private company valuation
Short answer

What is the fair market value of my business? What is the fair market value of my business? usually depends on normalized earnings and buyer-adjusted cash flow, market comparables and deal appetite, and what price range is realistic before going to market. Owners usually need both a valuation and a marketability perspective, because the most supportable value is the one a qualified buyer can actually finance and close.

Related search angles

People also ask

  • How much is my business worth before selling?
  • What is fair market value when selling a business?
  • How can I increase business value before a sale?
How this question is usually answered

A practical valuation answer

What is the fair market value of my business? is usually answered by examining normalized earnings and buyer-adjusted cash flow, market comparables and deal appetite, and what price range is realistic before going to market. The right conclusion depends on the valuation date, the standard of value, and the documents and economics that can actually be proven.

Owners usually need both a valuation and a marketability perspective, because the most supportable value is the one a qualified buyer can actually finance and close. A strong report translates those facts into a clear valuation conclusion that can be used by owners, advisors, lenders, tax authorities, regulators, or the court as needed.

Why this matters: For selling a business, small changes in assumptions about normalized earnings and buyer-adjusted cash flow or market comparables and deal appetite can materially change the final conclusion.
What usually needs to be reviewed

Core valuation checklist

  • Normalize financial statements and prepare sale-ready earnings support.
  • Assess buyer universe, market multiples, and likely deal structure.
  • Identify issues that could reduce price during diligence.
  • Use the valuation to set a realistic asking range and negotiation strategy.
About this page

What this page is helping you decide

Intent

Selling A Business This page helps explain the valuation issues that usually matter in selling a business, including normalized earnings and buyer-adjusted cash flow, market comparables and deal appetite, and what price range is realistic before going to market.

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