The Intent
You are not in a rush to sell, but you want to make sure that when you do, the business commands the highest possible price and attracts serious buyers.
How I Solve It
I use the 25 Factors Affecting Business Valuation as a value-creation checklist. I focus on Factor #10: Processes, Procedures, Systems, and Documentation, Factor #13: Management Capability & Workforce, Factor #14: Client Base, Factor #6: Utility, Sustainability, and Scalability, and Factor #24: Risk.
The 5 Senses Inspection Report establishes a baseline of operational reality so improvements are measurable.
Experience
It is vital because "How do I increase the value of my business before selling?" is not a mechanical calculation. It is a real-world judgment about risk, control, sustainability, and transferability — and that judgment is where 10–15 years of owner-operator and valuation experience, your gut–brain axis, does the heavy lifting.
Why It Is Not Mechanical
On paper, valuation appears formula-driven. In reality, governance rights, risk concentration, growth durability, market conditions, and stakeholder dynamics materially affect value.
Where Experience Changes the Number
Decisions around normalization, premiums, discounts, projections, and defensibility require judgment formed through lived ownership, negotiation, and financial accountability.
Why the Gut–Brain Axis Matters
The brain performs disciplined financial analysis. The gut recognizes unrealistic narratives, hidden leverage, emotional distortions, and deal risk. Together they produce conclusions that withstand scrutiny.
Protecting Financial Lives
The final number affects wealth, control, solvency, tax exposure, and long-term relationships. Requiring 10–15 years of serious hands-on business and valuation experience ensures the answer is fair, defensible, and durable. See my Experience page.
The Result
You receive a prioritized roadmap that shows exactly where effort and capital will produce the highest increase in sale value.