25 Factors Affecting Business Valuation

Marketing (Advertising, PR, Brand & Crypto, Blockchain, NFT)

There is no accounting or math formula available that is relevant to a business valuation. This is one of the important intangibles that we felt important enough to require a multi-page position paper to explain how we identify, measure and assign a weight.

Our methodology requires relevant entrepreneurial business experience to first identify, then measure, assign a weight, and then value these intangibles. This is required to be compliant with the Canada Income Tax Act requirement for "fair market value"