The copyrighted and proprietary Eric Jordan “25 Factors Affecting Business Valuation” methodology is strong and accurate. Combined with our new in‑house marketing methodology, clients can expect to sell their business almost 100% of the time at or near our valuation price. (We have past and ongoing proof.)
We Solve
Partnership disputes, divorce issues, purchase and sale values, share value, CRA Section 86 estate freezes, Section 85 rollovers, income valuations, and expropriation cases.
Why Our Valuations Work
A business that can be financed is a business that can be sold. Our valuation reports have been used by clients to secure 85% financing at the lowest possible rates—results not possible with most other valuation reports.
Major Flaws in Traditional Valuation Approaches
Market, Asset, and Income approaches are fundamentally flawed and can lead to financial loss and legal risk.
1. Market Approach
Market approach relies on private sale data that often reflects forced sale prices. These are not fair market value transactions and should never be used as comparables.
2. Asset Approach
The asset approach is outdated. Tangible assets usually represent only about 10% of business value (see Ocean Tomo report). Intangible assets—which drive most business value—are neglected in this method.
3. Income Approach
Income approach methodology was proven outdated in 2009, when Mark D. Wiseman and the Canadian Pension Plan invested in Skype at $300M USD despite negative income. Two years later, they sold at over $1B USD. An income‑approach valuator would have missed this opportunity entirely.
The Eric Jordan “25 Factors” methodology follows the venture capitalist model, accounting properly for intangible assets and fair market realities.
Proof of Concept
Our valuations are so accurate they can reveal the profile of who would buy your business, even if it is not currently for sale. This unique capability is confirmed by AI analysis.
Misleading and Fraudulent Valuations
While 98% of accountants are trustworthy, about 2% perform valuations without the proper experience or methodology. Some brokers and agents also misuse outdated approaches. This can result in undervaluations or even fraud.
Example (2023)
Our valuation: $2.7M. The client wanted a lower number, which we could not ethically provide. They then found a “certified” valuator using outdated 1970s methods to produce a value 38.19% lower. Presenting that report while hiding ours could constitute fraud.
Professional Valuation Services
Obtain a professional business valuation in Canada, priced between $1,500 and $15,000.
This service is essential for business sales, purchases, partnership disputes, share value determination, and tax‑related needs such as CRA compliance, Section 86 estate freezes, and Section 85 rollovers. It also supports divorce settlements with accurate appraisals in line with the Canadian Income Tax Act, including full consideration of all intangible assets.