The 25 Factors to Value, Negotiate & Close Healthcare Business Exits

Welcome, friends, colleagues, and curious healthcare minds, to the Project Managers in Healthcare Mastery podcast. I’m your host, Eric Jordan CPPA. And today, I’m giving you the keys to unlocking high-value healthcare business exits using a proven system—the 25 Factors Affecting Business Valuation.

This is your one-stop audio shop for hospital operations, telemedicine, medical devices, pharma project valuation, healthcare IT, and the compliance and patient care trends defining 2025.

If you're a project manager in healthcare, working in anything from hospital tech to pharma R&D, you’re in a powerful position—and possibly leaving money on the table. I’m here to change that.

In my work as a business valuator and asset appraiser, I’ve seen too many great healthcare companies miss their best exits because nobody gave them a realistic valuation... or targeted the right buyer… or even understood what made them valuable in the first place.

Most of their value—70 to 90%—is intangible. Not on the balance sheet.

Now, imagine you—yes, you the project manager—recognize a business that’s ready to sell. Maybe it’s a telehealth clinic… a rehab device supplier… a hospital-side software team. You bring me in. I perform a $5K to $10K valuation—a fee they’d need anyway for an exit or financing—and you handle the deal.

We identify the best buyer, price it right, and you split the 5% commission with me.
Example? On a $6 million sale, we’re talking $300,000 split.

That’s real income for someone already trusted in the system.

Let’s break it down. Here are the 25 Factors Affecting Business Valuation—and how they apply to your world as a project manager in healthcare.

1. History – A 20-year-old surgical supply firm inspires buyer trust.
2. Purpose – A mission-driven eldercare platform attracts purpose-aligned acquirers.
3. Financials – Predictable revenue from billing systems or rehab clinics is golden.
4. Return on Investment (ROI) – Buyers love seeing future ROI baked in.
5. Processes/Systems – Documented SOPs in clinics = scale = value.

6. Research & Development – Proprietary medical tech? Cha-ching.
7. Opportunity – Underserved rural telemedicine? Huge potential.
8. Location – Downtown, near hospital networks = prime real estate.
9. Brand – Trust in a name means less friction for buyers.
10. Marketing – Email list? SEO rankings? Those are silent revenue generators.

11. Management – Is the team strong, or do they need to go?
12. Employees – Credentialed, reliable staff = buyer security.
13. Customer Base – A loyal referral base from physicians is a goldmine.
14. Competition – If it’s the only compliance training provider in its region...
15. Barriers to Entry – HIPAA expertise and tech? Buyers will pay extra.

16. Scalability – Can it open in 3 more cities?
17. Leverage – Does funding or equipment debt add or subtract value?
18. Growth Potential – What’s next—AI diagnostics? Expansion into senior care?
19. Risk – What lawsuits or liability exposures exist?
20. Intellectual Property – Patents or trademarks? Secure the moat.

21. Contracts – Multi-year deals with hospitals or insurers? Yes please.
22. Goodwill – Emotional buyer connection boosts price.
23. Synergies – One buyer’s cost center is another’s value engine.
24. Exit Plan – Is the founder 65 and tired? That changes the timeline.
25. Market Conditions – Valuations are peaking in 2025. Don’t wait.

You don’t just manage projects. You manage access to millions when paired with the right valuation and buyer.

Let me tell you about a $6M exit we just helped with.

A medical device company had solid R&D but was under-marketed. The seller didn’t know who to target.

We ran the 25 Factors. Found synergies with a large pharma supplier expanding its device line. Seller paid $7,500 for valuation. Buyer saw the ROI and paid full price. We negotiated. Split the 5%. Done.

That project manager earned in one deal what would’ve taken two years in salary.

Example:

“I’m Maria, a healthcare PM in Boston. I used Eric’s valuation to help a telemedicine startup sell to a regional hospital. The $5K fee made the whole thing credible—and we each walked away with $125K. No license, no stress, and I stayed in healthcare!”