Intangible Asset Specialist

The Parameters for Business Valuations Have Fundamentally Changed

The chart clearly illustrates that 90% of business value today comes from intangible assets.

Most valuators continue to rely on outdated methods, often referring vaguely to “goodwill” (a 1975-era term) without explaining what that means or how it’s derived.

Our proprietary “25 Factors Affecting Business Valuation” methodology is different. It identifies, measures, weighs, and values 100% of company assets—intangible and tangible alike—ensuring compliance with the Canada Income Tax Act.

This methodology reflects how real investors, such as venture capitalists, evaluate private businesses in today’s economy.