The first 200 characters after the BODY tag are VERY important. Don't repeat keyphrases. Your TITLE tag, meta description, meta keywords and first 200 characters after the BODY tag should contain related topics to your keyphrase. Do a search on Infoseek for your targeted keyphrase and look at the left side of the page -- you will see a box named RELATED TOPICS -- use the keywords from the given list.

Keywords in Heading 1

Keywords in Heading 2

Keywords in second Heading 2

Keywords in second Heading 1

Keywords in Heading 2

Keywords in Heading 3

Don't repeat keyphrases, even in ALT tags.