Optimum keyword density = 5 percent. Only count the words that are shown when a user browses the site. Don't do multiple submissions, don't use misleading keywords, don't use invisible text. Use short but concept complete, properly punctuated sentences especially at the top of the page. Repeat the *ideas*, not the keywords. Use a slightly longer page than other SEPOGs with a targeted theme. Describe the theme completely within the first 200 characters, rephrasing it later on in the page. Calculate keyword density = keywords * 100 / total words A list of theme-related links will improve ranking.