Winnipeg Business Sales Done Honestly

Honesty

How honesty forces true value into the open for both buyers and sellers.

A real sale, at a real price, without the usual nonsense.

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How This Started

This process didn't come out of theory. It came out of a real situation in Winnipeg, with a honest Real Estate Agent.

A local business owner decided to sell. He turned to a friend, someone he trusted:

The seller trusted Gary because he knew one thing: Gary would be honest.

Gary listed the business at the price the owner wanted. But he made it clear from the beginning: he wasn't convinced the price was right.

The Market Spoke

Over the next few months, the business sat on the market. No serious, financeable offers came forward.

That confirmed what Gary had already suspected: the price needed to be grounded in reality.

Instead of pushing forward just to maintain a listing, Gary chose a different path. He reached out for a proper valuation.

Where We Came In

Our role was simple: find the real number and explain why.

Using the Eric Jordan 25 Factors Affecting Business Valuation and a 5 Senses Inspection Report, we established a value that could actually support a transaction.

More importantly, we created a structure that helps both sellers and buyers move forward with confidence.

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A Process Designed to Get Deals Done

Most business sales fail for predictable reasons:

• The asking price is unrealistic
• Buyers cannot justify the value
• Financing falls apart

This process is designed to solve those problems from the start.

Step 1: Seller-Focused Valuation

We begin with a clear, supportable valuation of your business. This includes:

• Application of the Eric Jordan 25 Factors
• A 5 Senses Inspection Report completed on-site
• Real-world positioning for the Winnipeg market

Starting at $2,800 plus applicable taxes for straightforward, non-complex businesses.

Because of our collaboration, the process is more efficient and cost-effective.

Step 2: Honest Market Representation

Your business is presented to the market with one guiding principle: the price has to make sense.

This creates:

• Serious buyer interest
• Credible negotiations
• A real path to closing

Step 3: Buyer-Focused Valuation (When Applicable)

When a qualified buyer comes forward, we take it one step further. We answer the question most valuations ignore:

What is this business worth to this specific buyer?

We incorporate:

• The buyer's experience
• Their business plan
• Expected performance under new ownership

This creates a valuation that lenders can understand and work with.

Fees vary depending on scope and complexity. In straightforward situations, this stage may begin around $1,250.

For serious buyers and sellers, we have a redacted example of a valuation where the buyer profile and plans were part of the valuation report. You will see how this increased the value and was accepted by TD Canada Trust for Canadian Small Business Financing Program loan. If a court orders it, the redactions can be reversed for the court to see in full detail.

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Why This Works

This approach aligns the three parties that matter:

• The seller, who wants a fair and achievable price
• The buyer, who needs a logical investment
• The lender, who needs a clear and supportable story

When those three line up, deals get done.

What You Get

• A realistic valuation you can stand behind
• A clear explanation of how that value was determined
• A structured path to attracting serious buyers
• A stronger position for financing approval
• A better chance of completing a successful sale

Who This Is For

• Owner-operated businesses
• Small to mid-sized companies
• Sellers who want clarity, not guesswork

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Final Thought

Most people try to sell a business by asking: "What do I want for it?"

We approach it differently: "What will someone actually pay, and how do we prove it?"

That difference is what gets deals across the finish line.

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Start the Process

If you're considering selling your business in Winnipeg, the first step is simple: get a clear, honest valuation.

You are welcome to contact me directly at any time. However, we recommend starting with the real estate professional who is actively working with buyers and sellers in the Winnipeg market.

Contact the Realtor First

Gary can quickly determine if your business is ready for market and coordinate the next steps.

Valuation and Process Support

For valuation, deal structure, and financing support, you can contact me directly after your initial discussion or at any point in the process.

FOR NOW ONLY AVAILABLE IN WINNIPEG

Are there HONEST REALTORS IN OTHER JURISDICTIONS?

I want to meet them.