The
Economics of
Modern Mass Merchandising
Keeps Many Products Out of the Stores.
Small
manufacturers with unique products have
difficulty finding space on the shelves
of many mass merchants. We are pleased to
present you with the opportunity to
purchase these useful and clever items.
The
world's mass merchandisers have gotten so
big that they no longer believe it is in
their best interest to market products
from companies which manufacture single
items.
The
size of modern-day retailers leaves no
room to work with what they call 'single
SKU vendors'. These giant retail
operations only want to sell items which
are associated with specific product
lines. In addition, they will only
promote products which will appeal to all
the consumers in their market. Products
which appeal to only a special segment of
the market are being ignored.
The
situation gets worse for those products
which also have a low price. Even when
sales volumes are high, the low retail
price makes it difficult to generate the
gross numbers necessary to justify the
product being on the mass merchandiser's
shelf, or on the pages of their
mail-order catalogs.
Our
goal is to find these products and make
them available to you through this
internet site. We are continually
expanding our selection, and hope you
will check back regularly.
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