Start Learning Business Value.
Stop Learning General English.

Master Business English using Eric Jordan’s 25 Factors of Business Valuation. Speak the language of finance, M&A, and consulting with absolute confidence.

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Eric Jordan, International Business Valuation Specialist

Meet the Architect

Eric Jordan, CPPA

International Business Valuation Specialist and creator of the 25 Factors Affecting Business Valuation methodology. With decades of hands-on experience in M&A, corporate finance, and business appraisal, Eric has distilled the complex language of global wealth into a structured, learnable system.

His philosophy bridges the gap between linguistic proficiency and financial literacy. By adapting his proprietary valuation framework into an English curriculum, Eric ensures you don't just learn new words—you learn how to speak the exact language used in boardrooms, investor pitches, and high-stakes negotiations.

  • Author: 25 Factors Affecting Business Valuation
  • Founder: PIN.ca, a leading North American business valuation firm.
  • Innovator: Creator of the proprietary "5 Senses Inspection Report" used in M&A.
  • Credential: Certified Professional Public Accountant (CPPA) with international recognition.

The World’s Most Valuable Intangible Asset

Value has undergone a permanent inversion: 68% of global wealth is now intangible. At the center of this "Merit Economy" is English.

"English functions as the world’s most valuable intangible asset, dominating business, science, technology, and the internet. If your business is rooted in the English language, it has a natural edge over businesses rooted in other languages. It is the operating system of the global economy."

The data is undeniable. English is no longer just a communication tool; it is the fundamental currency of international trade, innovation, and digital media. Consider the global landscape:

1.5B+

Global Speakers

52%

Of Internet Content

300M+

Mandarin Speakers Learning English

Training in English is quite simply the best investment you can make. It unlocks high-paying roles in tech, medicine, and international trade, and provides access to the world's most influential financial markets. But simply speaking English isn't enough to stand out—you must speak it with purpose. That is why we use Eric Jordan's 25 Factors Affecting Business Valuation to teach you how to speak the language of global wealth. We move beyond everyday conversation to the strategic vocabulary that drives mergers, acquisitions, and enterprise growth.

Philosophy and data adapted from the extensive research and work of Eric Jordan, CPPA - International Business Valuation Specialist.
Read the original report on Pin.ca

The Problem

Standard English courses teach you how to order coffee, book a hotel, or make small talk. But what happens when you need to discuss Normalized Net Income, customer concentration, or management depth in a boardroom?

General English leaves you unprepared for high-stakes business conversations. When millions are on the line, a lack of precise financial vocabulary can stall your career, create misunderstandings, and ultimately cost your company the deal.

The Solution

We replaced generic textbooks with a curriculum built entirely around the 25 pillars of corporate valuation. You don't just learn English—you learn how to analyze, discuss, and pitch businesses like a global professional.

By mastering this specific framework, you gain the confidence to lead negotiations, challenge financial assumptions, and command respect in any international market. You stop translating and start communicating value.

How You Will Learn

A structured, interactive approach to mastering business communication.

Contextual Vocabulary

Learn the exact terms used by analysts and investors, complete with pronunciation guides and real-world example sentences.

Grammar in Context

Stop learning random grammar rules. Learn how to use past perfect tense to describe historical earnings, or conditionals to assess business risk.

Real-World Case Studies

Read and listen to scenarios based on actual business valuations. Analyze why a company is valued high or low, in English.

Track Your Progress

Complete quizzes and speaking challenges to unlock the next factor. Earn your Certified Business Valuation English Specialist badge.

The Practicum Program

Real-world application that goes beyond the classroom.

Our Practicum Program bridges the gap between theory and real-world application. You will step into the role of a business intermediary, learning to articulate value propositions, interpret financial data for stakeholders, and facilitate buyer-seller introductions.

This hands-on experience ensures you don't just speak English—you actively use it to drive business outcomes. This is a practical, highly sought-after skill rarely found in traditional language courses.

The 5 Senses Inspection Report

As part of your capstone practicum, you will learn to create real-world "5 Senses Inspection Reports." These are the exact analytical documents used in professional business valuations across Canada and the US today.

Who Does an Employer Want to Hire?

A candidate with an undeniable grasp of business English. The certificate is just a formality because the spoken word provides the proof.

A candidate who can create 5 Senses Inspection Reports for clients.

A candidate who understands the fundamentals of business value with real-world relevant experience in explaining value to buyers.

Experience generally wins over where a certificate comes from.

Example

Justine goes to an average Business School and graduates with a score of 77%. Joshua goes to an excellent Business School and graduates with a score of 84%. Justine’s resume mentions they worked in an uncle's drug store after school and weekends from grade 6 to present, currently managing evenings when the uncle is unavailable. Guess who gets hired every time?

The 25 Factors Program

Replace generic textbooks with a curriculum built entirely around the 25 pillars of corporate valuation.

01

Purpose

Articulate the core mission, strategic vision, and market positioning of an enterprise.

02

History

Discuss founding milestones, past performance, and the operational trajectory of the business.

03

Financials

Master the vocabulary of balance sheets, cash flow, EBITDA, and profit margins.

04

Return on Investment

Evaluate and communicate ROI, risk assessment, and projected future yields to international investors.

+

21 Additional Valuation Factors

From Market Share and Competition to Brand Identity, Legal Risks, and Proprietary Technology.

Is This Course For You?

This is an advanced, specialized program. It is not for beginners. It is designed for:

✓

Non-Native Finance Professionals

Analysts, accountants, and managers who already speak English but need to master the vocabulary of M&A, valuation, and corporate finance.

✓

Business Owners & Entrepreneurs

Founders preparing to pitch to investors, sell their business, or operate in international markets.

✓

M&A Intermediaries & Consultants

Professionals who want to add the proprietary "5 Senses Inspection Report" methodology to their advisory toolkit.

Join the Founding Cohort

We are currently finalizing the first release of the 25 Factors curriculum. Space is strictly limited to ensure quality feedback and interaction.

Join the waitlist today to secure priority access and founding-member pricing.

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