www.pin.ca receives
over 3 million hits a month. We have in the range of 2,500 individual
computers log on to our site every day. We estimate the average user
visits us every 45 days. We therefore estimate we now have over 100,000
regular users. You can check our stats at www.pin.ca/statistics.
How does that happen?
We get the traffic because we advertise. Our advertising budget for 2005
is $250,000. As well as being a dominant force on the Internet we use
a combination of Local, Regional and National newspapers plus Billboards,
Television and Radio advertising to help our clients find buyers.
www.pin.ca is an
advertising service. Our job is to expose your investment opportunity to a
wide audience. From that audience, will come a buyer, provided they see
value in the offering. The smaller the audience you draw from, the less
money you are likely to receive from a sale. Fees for regular advertising on
www.pin.ca generally cost 1% - 3% of the
value of the offering.
Investors today are somewhat sophisticated. Investors
like the www.pin.ca Internet Showroom. They
can see what someone has to offer; if they feel it has value, they can
contact the owner.
People tell us they need 12 buyers before one
actually buys.
Our system is market driven.
In our system, we have found that the properties which sell, have more
than one person interested in buying. Seldom does an offering on our page
get little response, then suddenly "a buyer".
When a business / property / investment reaches a price point where every 90
days they receive enough calls to have 2 “qualified” people making moves
like they would want to purchase, then the seller is at the threshold of a
sale. At this time it is a matter of getting the right buyer together
with a financing package which works. This is where the seller gets
his accountant and lawyer involved and a sale soon follows.
The www.pin.ca
website is very effective at reaching the market and finding interested
buyers. If you are uncomfortable speaking with buyers yourself, or if you
want to protect the identity of your business, we recommend professional
business accountants or business lawyers who can explain your books to
prospective buyers better than anyone else. In our experience people
trust accountants and lawyers. You can feel confident they are working
for you not the buyer. Combine a business accountant or lawyer with
the reach of the www.pin.ca website and you
have the most professional way possible of presenting a business for sale.
Accountant/Lawyer Fees plus the advertising fees for this enhanced service
would run in the range of 5% of the value of the offering. We highly
recommend having your lawyer or accountant working together with www.pin.ca
finding you a buyer.
We are dedicated to helping our clients find that
elusive 12th buyer (the one who actually buys).